A practice-based resource for turning environmental data into sensory experience, for artists, researchers, scientists, technologists, educators and policymakers. Version 4.02, revised August 2026. This is a stable release, published as an open resource under a Creative Commons Attribution 4.0 International (CC BY 4.0) licence.
Toolkit
The SEED Toolkit
A communication problem
Behaviour change towards sustainability depends on public engagement, and engagement depends on communication that reaches people. Creative communication opens routes that conventional reporting may not reach.
An access problem
There is a considerable wealth of open environmental data and far less capacity to interpret it. Working with data creatively takes skills most organisations do not hold in-house, so insights go unreached.
A form problem
Visual representation is not the only option, and often not the most effective one. Sensory and embodied forms can engage people through channels a chart cannot reach.
Where to start
The toolkit reads in order, but you do not have to begin at the beginning. Find the description that matches you.
I hold data but do not know what to do with it.
Start at the Methodological Layer, then read the Conceptual Layer to frame the question.
I want to commission someone but cannot write the brief.
Start at the Conceptual Layer, then use the workflow to structure the commission.
The integrated workflow
Not a fourth layer. The sequence a project moves through, drawing on all three layers as it goes. Ethical reflection is present at every stage, not only at the end.
collaboration
implementation
review
References
The toolkit is grounded in the following work. Morgan (2020) is the research project on which SEED is based.
Bourdieu, P. (1996)
The Rules of Art: Genesis and Structure of the Literary Field. Cambridge: Polity Press.
Boykoff, M. (2019)
Creative (Climate) Communications: Productive Pathways for Science, Policy and Society. Cambridge: Cambridge University Press.
Gabrys, J. (2016)
Program Earth: Environmental Sensing Technology and the Making of a Computational Planet. Minneapolis: University of Minnesota Press.
Morgan, T. (2017)
Going Green Digitally? Environmental Crisis, Consumption Patterns and the Evolving Role of Media. EPA Research Report No. 215 (2013-SD-FS-1). Wexford: Environmental Protection Agency.
Morgan, T. (2020)
Sensing Our World: How Digital Cultural Practices Can Contribute to Changing Social Norms Around Consumption. EPA Research Report No. 355 (2018-SE-DS-17). Wexford: Environmental Protection Agency. Available online.
Morgan, T. (2022)
Environmental Communication at a Time of Planetary Crisis: Five Theoretical and Analytical Resources for Academic Research and Practice. International Journal of Communication, 16, pp. 5142–5161. Available online.
Parikka, J. (2015)
A Geology of Media. Minneapolis: University of Minnesota Press.
What does this toolkit address?
The SEED Toolkit is both research and practice-informed, and addresses three key issues.
We need behaviour change towards sustainability, and communicating that creatively provides opportunities to engage audiences.
We have a wealth of environmental data but there is a gap between these datasets and public understanding of them. Insights frequently go unreached, because working with data in creative and exploratory ways requires specialist skills that most organisations do not have.
Environmental data can be communicated more engagingly than through conventional data visualisation alone. We can use sensory experiences and novel communication to engage people in less traditional and more creative ways.
This toolkit was designed with these three issues in mind. It provides a guide to understanding and implementing the creative communication of environmental data across three key layers: conceptual, methodological and technical. Together, these layers form the basis of an integrated practice.
What the toolkit enables
The toolkit opens up a range of possibilities for working with, and supporting people working with environmental data who want to communicate it creatively. Here are some use cases across a variety of situations and expertise.
You would like to engage an artist to respond to environmental conditions at a site. The brief is broad and could pertain to any combination of environmental datasets; the artist will ultimately choose. The toolkit helps you, without specific data or technical skills, to bring meaningful datasets into the brief and into co-design with the artist. The integrated workflow and ethics ensure that the data is not misrepresented or over-simplified.
You manage a heritage site vulnerable to climate change impacts. This raises issues of public safety and of safety for maintenance workers on site. Yet it is a key tourist location, so you need to make a case for upkeep and maintenance on environmental grounds, in ways a non-expert can understand. You have longitudinal data on climate impacts, and your communications budget will allow you to hire an expert. Through the toolkit you can work with your communications expert to fine-tune the conceptual aspects of your case, while they study the best methodologies for creative communication and check what is feasible in the technical layer.
Your production team is making a film about an area threatened by an environmental impact such as sea-level rise. The team wishes to combine lived-experience narratives with data-driven support for the storytelling, showing environmental change and grounding the local impacts under discussion. The toolkit informs and inspires the team through a platform for discussing the key environmental concepts relevant to the documentary. It also helps choose methodologies for using environmental data in robust yet creative ways, moving beyond clichéd interpretation.
You work across sculpture, sound, moving image or digital media, and you want to engage with environmental subject matter without producing work that merely illustrates a dataset. The conceptual layer gives you a critical vocabulary and a set of references for situating the work. The methodological layer offers a route from dataset to sensory strategy that keeps the science accountable while leaving the artistic decisions open. The technical layer identifies collaborators, institutions and equipment you may not have known were available to you.
Your local community action fund has a small budget for communications. You would like to bring existing data to life in sensory ways but do not know how. The toolkit’s technical layer helps inform a collaboration with a local digital media artist who has technical knowledge and an established creative practice, and who is moving towards investigating biodiversity in the area.
The dataset is complex, spanning water quality, land use, rainfall, species records and more. The toolkit provides the conceptual backdrop to how these issues interconnect, so that a holistic approach can be prioritised. This knowledge can engage a variety of interested parties, including landowners, environmental activists and water enthusiasts, in sharing and communicating a common goal for the health of the river.
You hold time-series data on water temperature, plankton abundance or species distribution that shows gradual change over decades. The change is significant but slow, which makes it difficult to convey urgency through charts alone. The methodological layer helps you identify which aspect of the data carries the story, and the technical layer shows what sonification and spatial audio can do with time-series material. Hydrophone recordings and the toolkit’s acoustic sensor guidance offer a route to letting audiences hear the environment being described.
You have a dashboard covering some environmental monitors showing how green infrastructure has developed over time. You can see tree cover increasing and local community funds being used to integrate with the All-Ireland Pollinator Plan. The toolkit’s integrated workflow helps you share your vision with a local environmental scientist, so that you can both consider how these datasets might jointly support and encourage communities towards sustainability.
Environmental issues cut across transport, housing, agriculture, health and heritage, but the data and the communications sit in separate departments, each with its own framing. The toolkit’s conceptual layer offers shared language for describing interconnected ecological processes, which supports discussion across departments that do not usually share vocabulary. The methodological layer provides a common workshop structure that can bring officials, scientists and creative practitioners into the same room around a single environmental question. The result is a route to cross-departmental communication that does not require every party to adopt another’s technical framing.
You hold monitoring data showing that particulate levels in particular streets exceed guideline thresholds, but residents experience air quality as an abstraction rather than a daily condition. The conceptual layer frames the problem as one of making an invisible process perceptible, which is the toolkit’s founding concern. The technical layer identifies both the sensing equipment and the olfactory and haptic outputs that can render pollution levels immediately apprehensible in a public space. Safeguarding and accessibility guidance ensures that an installation communicating a health risk does not itself create one.
You want students to engage with real environmental data rather than textbook summaries, but the technical barrier appears high and equipment budgets are limited. The technical layer distinguishes tools that are free and open-source from those requiring specialist investment, so a project can be scoped to available resources. The integrated workflow doubles as a project structure for students, taking them from dataset to finished output across a term. The conceptual layer supplies the critical framing that turns a technical exercise into a piece of environmental thinking.
Get involved
The toolkit is published as an open resource. If you have used it and would be willing to share your experience, or if you would like to discuss whether it is relevant to your work, we would be glad to hear from you.
Developed and tested with Adam Gibney, Clíona Harmey, Fiona Mc Donald, Cailean Finn, Shane Finan, Basil Al-Rawi, Claire McCluskey and Paul O’Neill. Guide compiled by István László and Trish Morgan.